SGT
W2NY,R
2017strategized, produced, and directed viral stunt “Welcome To New York, Raf” on the occasion of Raf Simon’s first NYC presentation.
commissioned + produced custom bootleg DVDs containing camcorder footage of Simon’s previously-unseen S/S 1999 “Kinetic Youth” runway film, distributed to guests of his A/W 2017 show. projected original S/S 1999 footage on the front of Gagosian Gallery, much to the delight [and confusion] of guests, models, and Raf himself (see video)